Pricing
Are price increases quietly driving customers away?
Are price increases quietly driving customers away?
Headline revenue can look healthy while, customer by customer, the base is quietly eroding. A price move that flatters this quarter can cost you loyalty you only feel two quarters later. We separate the revenue that is genuinely holding from the revenue that is borrowing against the future, so you can see which pricing decisions are working and which are hollowing out the base.
Growth
Growth, or just cannibalization?
Growth, or just cannibalization?
A new product can look like a clear win until you trace where the sales actually came from. Often a large share is simply customers you already had, switching across from another one of your products, sometimes from a higher-margin one. We show you how much of the growth is genuinely incremental before you scale the decision on top of it.
Promotions
Offers that cost more than they earn
Offers that cost more than they earn
A promotion can lift volume and still lose money. Much of the lift often comes from customers who would have bought anyway, or who trade down from a full-margin product to the discounted one. We measure promotional profitability alongside promotional revenue, and look at basket size, substitution and purchase frequency, so you know which offers are worth repeating and which are quietly funding themselves out of your margin.
Metrics
Measuring what matters
Measuring what matters
Most teams track far too many metrics and act on far too few. Different departments often use different definitions for the same measure, so two reports disagree and nobody is sure which one to trust. We help you settle on the handful of measures that actually change decisions, define them once so everyone means the same thing, and retire the rest.
Process reality
How a process is run vs. how it is designed
How a process is run vs. how it is designed
Every process has two versions, the one drawn in the diagram and the one your teams actually run each day. The distance between them is where delay, rework and cost quietly build up. We follow the real journey across every system the work touches, from first entry to final delivery, and make it clear where time is genuinely being lost, which is often nowhere near where each department assumes it is.
Reporting
The report nobody opens
The report nobody opens
A report nobody opens is worse than no report at all, because someone still spends days building it. When every team keeps its own version, finance can spend a week reconciling numbers before anyone even looks at performance. We cut the volume down to the few views that actually change a decision, built on one agreed source of truth so the monthly reconciliation stops.
A question you are already asking?
Start high level, then dive into the detail. That is usually where the answer is.